You can’t just talk about innovation, embed it into your culture.
Through research across two decades and 100+ industries, 7 essential elements that drive sustainable innovation have been identified:
- Balance the Business
– Align bold thinking with disciplined execution.
- Create Shared Understanding
– Get everyone pulling in the same direction.
- Reward Curiosity
– Focus on problem-solving, not just ideas.
- Ensure Everyone Participates
– Innovation isn’t just for R&D, it’s company-wide.
- Develop Capable Leaders
– Equip leaders to drive innovation, not just react to it.
- Expand the Scope of Innovation
– Think beyond products to business models & experiences.
- Measure What Matters
– Build accountability into your innovation culture.
These are the same principles that set apart companies like Apple, Google, and Netflix.
The difference? They don’t just experiment with innovation, they make it a core part of how they operate.
